Prior to joining YouEarnedIt/HighGround as CEO, Paul Pellman was most recently Director/Head of Adometry by Google. He led Adometry as CEO for 7 years prior to its acquisition by Google. Prior to joining Adometry , he was Executive Vice President of Marketing for Hoover’s, where he was responsible for the leadership of the company’s brand development and marketing initiatives, including customer acquisition and retention, research, strategy, product positioning, licensing, traffic-oriented business development and marketing communications. Paul also served as Interim President of Hoover’s from November 2006 through June 2007. Before joining Hoover’s, he was vice president of Subscription Marketing for global internet group – Terra Lycos. Paul has served in a number of executive management roles, including CEO for two early stage start-ups. Paul began his career as a senior consultant with a Big Six accounting firm and holds a B.S. in accounting and finance from the University of Arizona and an MBA from Harvard University.